Here are some effective ways to increase your brand awareness and boost your website traffic.

Search Engine Optimisation (SEO)

Use keyword research to identify what your audience are searching for and then use this to optimise your site content to answer those queries. Give as many clear details about your business as you can. This includes writing compelling headlines and including meta descriptions and long-tail keywords (a phrase that is generally made from three to five words). 

Reciprocal Links/Backlinks

Get links/backlinks from other websites, to your website, to increase your traffic and in turn your website’s ranking with search engines. 

Social Media

Promote your business on social media, you can even consider using influencers to reach a larger and wider audience. Regular posts with interesting and relevant content that include links to your website will drive organic traffic through.

• Facebook ~  Facebook is ideal for both the business-to-business (B2B) and the business-to-consumer (B2C) market. It has ad targeting options, making it suitable for demographic and behaviour-based campaigns where you can boost and promote your business products and services.
• X (formerly Twitter) ~ X thrives on real-time engagement and virality, making it ideal for companies that want to create content around trending topics. While X is primarily text-based, you can create multimedia content and display or link to it on X.
• Instagram ~ Instagram appeals to a younger demographic and they are highly active on this platform. Photo sharing and short videos/reels are very popular content to share here.
• TikTok ~ TikTok is a short-form video platform popular with Gen Z and millennial audiences. You can create video content to show off your products and services. Alternatively you can work with TikTok influencers to build brand awareness and drive traffic to your business website.
• LinkedIn ~ The platform for professionals and B2B marketing. LinkedIn allows you to reach a wide professional audience whilst building trust and credibility through articles, longer posts and company updates. It’s the perfect platform for networking and reaching various business sectors.

When creating content just remember that each platform requires its very own unique approach to ensure audience engagement. Polls and live videos perform better on Instagram and TikTok, while text-based content with images/videos suit X, Facebook and LinkedIn.

Content Creation & Regular Website Updates

Regularly update the content of your website with new content, products, offers, reviews and news, this all helps push you up the search engine rankings. Create a blog and write regular posts. Showcase these blogs, with links, to your social media business profile to drive traffic to your website. You can also create videos, infographics and other branded visuals to include here and across your social media platforms. 

Internal Website Links

Use internal links to establish your site’s structure and spread link equity. For example write a blog page about a specific product you offer and then add a hyperlink to that product within your online shop. Create call to action (CTA) elements throughout your website like SHOP NOW or CONTACT buttons that link directly to your shop home page or contact details.

Competitions & Giveaways

Run contests and giveaways to increase engagement and drive traffic to your site. This will generate excitement around your brand, attract new visitors, and also encourage repeat actions.

Landing Pages

Use landing pages to direct users to specific content that may be of interest to them. 

Email Marketing

Start a regular email newsletter (eNewsletter) using MailChimp or similar software. You can include a subscribe now form on your website and build up a mailing list of your target audience. You can even offer a discount as an incentive to sign up.

Local Listings

Optimise your Google Business Profile and get listed on local and national online directories with links to your website.

Paid Advertising

Pay-per-click (PPC) advertising is a digital marketing strategy where you pay a fee each time someone clicks on one of your ads. It’s a way to buy visits to your site instead of earning them organically. Google Ads, use a bidding system. You bid on keywords relevant to your target audience, products and services. When someone searches for a keyword that matches one in your keyword list, the PPC platform runs an action to determine how to display the ads and their order. This kind of paid advertising is cost-effective as you only pay when someone clicks on your advert and you can set up a budget cap.

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