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Here at Studio73 we are intrigued by company names, and why they are chosen, as this sometimes depicts and inspires the logos and brands we create for them. We wonder is there a real story and history behind them, does it simply describe the nature of the business or...
“So you need brain surgery? I can help with that, I mean I’m not qualified or anything but how hard can it be? Plus I’m really cheap!” We know that this may seem like an extreme example but you usually get what you pay for in this world and if it’s too good a price to...
So where do we start? Well the first step to creating a new identity for a business is to brainstorm logo ideas. What does the logo need to convey?, what tone of voice does it need to have?, what colour scheme and fonts will best represent the style of the business?...
You may have been thinking about breathing some new life into your business by rebranding but simply can’t justify the cost. So why would you spend money on something you already have? A logo or corporate identity is just a small part of the overall branding of your...
When you’re considering all the factors that may go into starting a new business, creating a logo might not seem like a priority. In the back of your mind you may be thinking “Maybe I don’t even need a logo, I can surely manage without that plus the added expense”....