It’s daunting when considering change, particularly when it is around the identity of your business, but you can develop and evolve a logo, and a brand, without a complete overhaul.

A refresh is a cosmetic improvement to the logo or brand colours of your business. However, the identity, core values, and company mission remain the same. This process allows you to update your company profile whilst preserving the integrity of your brand.

As you know we have been up and running since 2016 and we just felt that this year we would do a little revamp of our existing branding. We didn’t want to move too far away from the established and recognisable branding that we already had, as our clients are so familiar with this, so we opted for a small refresh rather than a total rebrand.

What we did:

• We created two logos – one standalone written in full design and one standalone icon
• We changed the logo icon to display ‘73’ to replace the previous ‘S’
• We kept the existing colour scheme, and used the three core brand colours on various logo designs for use across various media and backgrounds
• We kept the website tone of voice, fonts, images and design the same and ensured the revamped logos worked with this existing branding

Do I need a refresh? It is time for a brand refresh when your company’s core identity is still correct, but the look and feel might be a little dated. Google, Starbucks and Mastercard have all refreshed their brands, over the years, keeping many recognisable elements and simply refining them to keep them fresh and remain current across the competitive business market.

A refresh is an extremely effective, as well as economical, solution. Not everything has to be scrapped and changed, therefore less effort and expense is required. Small logo and brand tweaks can be implemented relatively easily without having to completely redesign all your company media. Applying a simple refresh grabs the attention of your audience and generates great interest across social media for your business. Applying positive changes proves that you really care about the image of your company and keeping it up to date.

For example, just changing the logo fonts and reworking some of the elements, but keeping company colours, web fonts, and imagery the same, so that the shift is not too extreme, will ensure your company visual identity will remain consistent and appealing. It will continue to maintain trust with your existing clients and instil confidence to new clients/customers to use your services.

Remember you are not changing what your company does, or the service it provides, you are simply injecting some new life into your existing business brand.

IF YOU ARE READY FOR A BRAND REFRESH, WE CAN HELP, JUST GET IN TOUCH >>